Case study

Adventure Bars

Adventure Bars is an eclectic group of 11 bars including Tonight Josephine, Bar Elba and Blame Gloria, with signature cocktails and Instagrammable interiors.

Overview

The Challenge

In July 2020 the government announced that bars and restaurants would be allowed to re-open after their closure during the Covid-19 lockdown. With footfall varying in different areas, it was hard for some operators to balance which central London sites to open.

Our Insights

This posed a dilemma to many multi-venue operators in deciding which venues to open, and when there would be enough passing trade to make opening the business viable.

Adventure Bars got in touch regarding their site in Sevendials. They used our Presence sensors to review the footfall directly outside their venue, but they also wanted a wider scope of the area.

Our Solution

Alongside our weekly footfall reports, Wireless Social analysed anonymised footfall data from the general Seven Dials and Covent Garden areas of London and presented the findings to Adventure Bars for them to make an informed decision about re-opening. They reopened the site a week later.

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Wireless Social - Guest WiFi - Lunch

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Bounce

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Bounce is the original experiential ping pong bar and has two sites in central London. As part of their strategy to drive F & B spend, they worked with us and our partner Wi5 to help achieve their objectives.

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Vagabond

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Vagabond wines boast 8 wine bars around London, each serving over 100 wines by the glass. In line with their innovative focus, they used our Hedgehog product to get digital vouchers into their guest's hands to drive footfall and dwell time.

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Gaucho

Specialising in premium Argentinian steaks and wines, Gaucho opened its first restaurant in 1994 in London, with a dedicated vision of bringing the world’s best steak to the UK. They now have 20 restaurants across the UK and have won a number of awards for their steak - premium Black-Angus cattle bred at hand-selected farms.

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