NEWS

Get to know our long-standing IT Director Michael Helm, who has kindly answered a series of quick-fire questions. Michael is a familiar face to the majority of our customers and industry partners, always on hand to solve issues big or small with a witty comment.

Orderbee has become the first mobile order and pay platform to integrate with Wireless Social and Hedgehog. This now means for operators, Hedgehog can be run on a 100% digital platform, when the guest signs up the Hedgehog via Wireless Social, the promotional voucher will instantly go into your Order Bee wallet and be applied at checkout. With the current COVID-19 regulations in place, it provides a seamless, less contact way to help drive footfall and spend via Hedgehog.

Wireless Social has pledged to further support its customers by investing £500,000 into growing the Customer Success and Account Management teams. The restructure is one part of Wireless Social’s ongoing focus on ensuring their customers get the most out of their data to help them develop their business strategies. New roles include a Senior Account Director, Head of Hedgehog and Head of Customer Success, as well as further roles within these teams to strengthen the support to customers.

Vagabond, the popular London wine bar brand, launched its first Hedgehog campaign between September and November. The Hedgehog solution allowed a popular premium lager brand to sponsor a promotion, triggering vouchers to guests when they log into the Wi-Fi offering them a free pint of their premium lager. The campaign helped drive footfall into the venues and drove the drinks suppliers’ sales, a win-win.

This month saw one of the UK’s favourite artisan bakeries, one of the UK's top cocktail bars and an extremely popular neighbourhood restaurant join Wireless Social. Megan’s took on our Wi-Fi and social connectors, enabling them to track and target their guests and lookalike audiences. Ole & Steen and Dirty Martini alongside this, took our Presence data on to further help them understand their footfall and demographics to aid their marketing strategies.

The international renowned coffee shop brand Pret has taken on Wireless Social’s Presence sensors in the UK to help them understand what footfall is passing their stores and what percentage of that is converting into sales.

CGA, data and research consultancy for the out-of-home food and drinks market, have entered into a strategic partnership with guest behaviour and analytics specialists, Wireless Social.

Imbiba announces investment in Wireless Social.