Heineken

Heineken is one of the leading drinks brands in the UK with Heineken, Amstel, Sol and Birra Moretti within their portfolio. The company also own several hundred leased and tenanted pubs under the brand ‘Star Pubs & Bars’

The Problem

Heineken wanted to better understand the customers who visited their pubs and learn their habits, but they didn’t have a database of pub-goers to use. They also wanted to promote their drinks offerings to guests in-venue to increase affinity with the Heineken brand.

Our Insights

Wireless Social offers a solution called Hedgehog, where drinks brands can sponsor the WiFi in venues and send vouchers with drinks offers to targeted guests based on their demographic and drinking habits. We saw that when guests got a voucher for a drink via Hedgehog, there was an average opt-in rate of 80% and a 56% redemption rate of the drink.

Our Solution

Heineken sponsored the WiFi into several well-known pub and bar brands, and as such were able to collect demographic data about their guests for analysis purposes, and trigger timely, relevant vouchers to guests in-venue to increase loyalty to their drinks. Right person, right place, right time.

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No complicated onboarding or switching process. No hidden fees. Just results

ETM

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ETM is a collection of eclectic venues with more than 13 venues across London. Their Jugged Hare venue wanted our assistance to help open up Gourmet Nights to new audiences

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Vagabond

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Vagabond wines boast 8 wine bars around London, each serving over 100 wines by the glass. In line with their innovative focus, they used our Hedgehog product to get digital vouchers into their guest's hands to drive footfall and dwell time.

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Gaucho

Specialising in premium Argentinian steaks and wines, Gaucho opened its first restaurant in 1994 in London, with a dedicated vision of bringing the world’s best steak to the UK. They now have 20 restaurants across the UK and have won a number of awards for their steak - premium Black-Angus cattle bred at hand-selected farms.

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