Wireless Social’s data team created a snapshot of Honest Burger’s data, detailing the demographics of people that had visited pre and post-covid, as there had been a noticeable shift in the types of people eating out. Also, local charities that their guests ‘like’ on Facebook were singled out for some potential local partnership opportunities.

This data and new information proved useful for Honest Burger’s marketing team to decide where best to focus their efforts to get the best results and ROI.