Tortilla, the renowned California-style Mexican restaurant chain, has made a name for itself by serving up delicious, freshly made burritos and tacos.
Overview
In today’s competitive hospitality industry, personalisation has become a key ingredient for success. Following our recent blog on the Benefits of a Hospitality Focused CRM, we’re excited to present a case study that showcases the power of personalisation through Tortilla’s partnership with Wireless Social and Airship.
Read on to discover how Tortilla achieved impressive results and how your business can do the same.
The challenge
Tortilla wanted to understand more about their guests dietary preferences so that they could provide more tailored communications using the Airship platform going forward.
The solution
WS implemented a ‘Micro-Survey’ that appears as part of the Wi-Fi login journey, often used by our clients to gather useful additional market research/preference information rather than feedback on service.
Tortilla decide to ask for their dietary preferences:
‘I eat anything’
‘Vegetarian’
‘Vegan’
‘Flexitarian’
All the response data was sent directly to Airship using our integration, updating the guest's profile with their dietary preference.
Results
A huge 92% of guests using the Wi-Fi responded with their answers.
It’s completely changed their marketing approach.
Now, they can communicate directly and specifically with groups, meaning when Tortilla launches a new menu, product, dish or promotion - they are ready to fire out personalised communications to the relevant group.
Testimonial
Annie O’Donoghue, Digital Marketing Manager at Tortilla, said:
“The micro survey feature has really helped us to collect rich data and further segment our email database, ensuring we are creating relevant and engaging content for our customers.”
About Wireless Social and Airship
We often describe the Wireless Social data as the fuel to Airships engine, because there’s true turbo-power through our integration.
We've been partners since 2018 with over 80 operators utilising the integration and our teams work in perfect harmony, to get you set up quickly and ensure you get maximum value from your data through our continually improving integration.