Why Local Marketing

Whilst most multi-site operators will have a central marketing team to create and navigate the annual comms calendar, local marketing is an area within this that can be critical to local business success. Local marketing is simply applying local strategies which are relevant to the guest in your geographical vicinity. Within this article, we will be suggesting some ways which you can boost your venue sales and awareness through some local tactics.

REVIEWS & HOW TO USE THEM


Word of mouth is the most credible source of marketing. According to Nielsen, 92% of consumers believe recommendations from friends and family trump all forms of advertising. In our current era, this has moved on further to prospective guests searching online reviews of businesses vis sources such as Google reviews and Trip Advisor. The higher you rank, the more likely people will be to visit you.


 

Partner with local charities

Partnering with local charities can be a positive way to boost your profile and get involved with your community. There may be some cases which are especially close to the hearts of your audience which will help build affiliation and brand 'love', even before they have visited you.

You could host charity events, donate some of your profits from a set item on the menu or the venue teams could volunteer a few hours a month. To help choose your charity, our ‘brain of data’ could help, assisting on the most preferred likes on social within that area to help you make your decision.

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