Perks beyond the ordinary: a hospitality gamechanger
Explore Perks – the game-changing tool for year-round guest delight in your hospitality venue. Discover how Perks consistently amazes, rewards loyalty, and enhances special occasions. Learn how it's your key to cultivating emotional connections and introducing seasonal surprises. Plus, see how partnering with drinks brands amplifies the experience. Elevate your venue's reputation and watch your guests delight in every visit.
Perks
We've been making some noise about our latest innovation, Activate - a game-changing tool that revolutionises the guest Wi-Fi experience in hospitality venues. In a previous blog, we explored Activate's three components: Perks, Predictor, and Publicise.
Today, we'll delve deeper into the magic of Perks and how it can consistently surprise and delight your guests, transforming occasional visitors into loyal patrons. Perks isn't bound by seasons or specific events; it's a versatile tool designed to create a year-round experience of random acts of kindness. Let's take a closer look at how this can be achieved.
Crafting tailored guest experiences
Personalisation is a thriving trend, particularly in the hospitality industry. Think about your favourite local coffee shop, where the barista knows your name and your go-to order. It's like a comforting embrace that instantly makes you feel at home.
Perks aims to recreate this experience. Every guest who connects to your Wi-Fi should experience a VIP treatment. Take Sarah, for example, a regular visitor to your venue. When she logs into the Wi-Fi on her fifth visit, she's greeted with the delightful surprise of a complimentary dessert, an exclusive discount, or a signature cocktail. This not only makes her current visit extraordinary but also rewards her loyalty, regardless of the time or day.
Celebrating special occasions with Perks
Guests mark a variety of special occasions throughout the year, from birthdays and anniversaries to promotions and graduations. You might be wondering how Perks adds to this when you already have personalised birthday emails via your CRM. Well, Perks introduces a real-time, in-venue opportunity.
Imagine Jonny's experience: He logs into your pub's Wi-Fi as he arrives with friends to celebrate his graduation. Upon login, he's greeted with a microsurvey asking, "Are you celebrating a special occasion today?" Jonny selects "Yes" because, indeed, it's a day of celebration. As a delightful surprise, Jonny receives a voucher for the "First drink on us. 🥳”
This isn't just about a birthday; it's about seizing the moment and creating memorable experiences right there in your venue. Jonny will forever cherish the surprise on his special day, forging a strong, positive association with your brand.
Cultivating loyalty: the power of Perks
Loyalty is a critical factor in the hospitality industry, and emotional loyalty is even more powerful. Building strong emotional connections with customers is key to fostering loyalty, as we discussed during a roundtable with Clive Humby, co-creator of the Tesco Clubcard.
Perks plays a vital role here by consistently surprising and delighting guests with strategic freebies each time they return. Wireless Social’s Wi-Fi solution recognises guests based on their devices, allowing you to maintain this consistency. This ongoing engagement keeps customers coming back, reinforcing their emotional connection with your venue.
Seasonal Surprises
While we advocate surprising and delighting guests year-round, we can't ignore the charm of seasonal surprises. In the winter, warm your guests' hearts with treats like mulled wine, comforting desserts, or holiday-themed cocktails, introducing them to new menu treasures.
Come summer, quench their thirst with refreshing cocktails, special barbecue promotions, or tropical flavours, offering a taste of something they might not have experienced before. Tailoring Perks to the season not only adds excitement but also provides an opportunity to upsell and introduce your guests to new menu items.
Enhancing Guest Experiences: Drinks Brand Collaboration
Perks offer a unique opportunity beyond guest satisfaction; it's a dynamic collaboration with your drinks suppliers, a synergy of technology (including your Wi-Fi Solution, CRM, and EPoS), and your dedicated team.
Once you've seamlessly integrated and connected this tech stack, it's time to align with your drinks partner for the next campaign. Engage your team, emphasising the value of delighting guests with Perks upon Wi-Fi login. Having a Perk campaign live gives venue teams a reason to encourage guests to connect to Wi-Fi and sign up. Once your guests log in, the tech stack takes over, guiding them through a journey that culminates in a delightful "Perk" – a voucher they can redeem in-venue.
This doesn't just delight your guests with a complimentary drink or the latest promotion; it also enriches your marketing database, thanks to your team's effort. For those who benefit from Perks, follow up with post-redemption emails via CRM integration to gather real-time feedback directly from your guests.
This is a win-win scenario for you as operators and your drinks partners. Historical data speaks volumes, showing a showing a notable increase in Wi-Fi logins and data capture during Perks campaigns.
In conclusion, Perks isn't limited to game days; it's a year-round strategy for creating delightful moments that transform occasional guests into loyal patrons. Whether it's a regular weekday or a special occasion, Perks ensures that every visit to your hospitality venue is met with pleasant surprises. By consistently celebrating special occasions, nurturing loyalty, and offering seasonal delights, you can elevate your venue's reputation and become the top choice for dining, entertainment, and socialising year-round. Start making your venue extraordinary with Perks today, and watch your guests delight in every visit.