WIRELESS SOCIAL RECEIVES INVESTMENT FROM IMBIBA

Darrel Connell, Partner at Imbiba commented, ‘We are delighted to partner with the team at Wireless Social. Our investment enables ongoing tech innovation, including the development of a new-to-market platform designed to simplify brand-sponsored email and SMS campaigns in real-time, when consumers are in the venues. This platform, branded Hedgehog, is a key sales-enabled marketing tool and meets the high demand we see from a significant range of leisure and hospitality brands. Our support will also help create a number of key jobs as the Chorley-based tech firm expands its Sales, Product Development, Customer Support, and Marketing departments. Wireless Social has expansion plans for the US market where there is a significant opportunity for their hospitality-focused service and transformative Hedgehog solution.’

Julian Ross commented, “Over the last twelve months, Wireless Social has seen some significant growth in the number of new customers and the number of big brand operators we now work with. We love the hospitality sector and our number one focus is providing solutions to help operators delight their guests with a more personalised approach to marketing. The investment from Imbiba is going to support this goal by allowing us to develop even better solutions and to ensure we have the right people in place to support our growing customer base. I am thrilled to be working with the Imbiba team. Their experience and contacts within the sector are invaluable to our continued success.”